What Makes Akubra's Special
Akubra hats have been an iconic symbol of Australian craftsmanship and heritage since their inception over a century ago. What sets Akubra hats apart and makes them truly special lies in their rich history, unparalleled quality, and enduring legacy.
- Heritage of Craftsmanship: The story of Akubra begins in 1874 when Benjamin Dunkerley, a skilled hatter from England, embarked on a journey to Tasmania. His innovative spirit and dedication to quality led to the establishment of Kensington Hat Mills in 1876, laying the foundation for what would become Akubra. Dunkerley's mechanical advancements revolutionized hat making, making it more efficient and precise.
- Enduring Legacy: The transition of ownership to Stephen Keir I in the early 1900s marked the beginning of a multi-generational commitment to excellence. The adoption of the trade name "Akubra" in 1912 signaled the birth of an iconic brand that would become synonymous with quality and style. Despite economic challenges such as the Great Depression, Akubra persevered, driven by the dedication of its employees and the loyalty of its customers.
- Association with Australian Identity: From supplying hats for the Australian team at the Melbourne Olympics in 1956 to becoming the official hat of "Crocodile Dundee" in 1986, Akubra hats have been woven into the fabric of Australian culture. The release of iconic styles such as the "Outback Club" and the "John Laws" hat further cemented Akubra's status as a symbol of Australian pride and identity.
- Commitment to Quality and Innovation: Over the years, Akubra has remained steadfast in its commitment to quality, using only the finest materials and craftsmanship in hat production. The purpose-built factory in Kempsey, established in 1972, not only solidified Akubra's presence as a major employer but also ensured that every hat bearing the Akubra name was crafted with precision and care. Innovations such as the "Great White Shark" hat, endorsed by Greg Norman, and the "Spirit of Australia" style created for the Sydney Olympics, showcase Akubra's ability to evolve while staying true to its heritage.
- Family-Owned Tradition: As a fourth-generation family-owned business, Akubra Hats embodies the values of integrity, passion, and dedication passed down through generations. The leadership of individuals like Stephen Keir III and Stephen Keir IV, coupled with the collective efforts of the entire Akubra team, ensures that the legacy of quality and craftsmanship continues to thrive.
In essence, what makes Akubra hats special is not just their superior quality and style, but the enduring spirit of innovation, craftsmanship, and pride that has defined the brand for over a century. As Akubra Hats proudly remains Australian-made in Kempsey, NSW, it continues to be more than just a hat – it's a symbol of tradition, resilience, and the timeless beauty of the Australian outback.
